
With the free Netflix app for Android phones, Netflix subscribers can watch any movie or television show from the instant streaming catalogue anywhere over a WiFi signal, as well as a 3G and 4G connections. This ability to watch movies and TV shows anywhere makes the $7.99 per month cost of a streaming-only Netflix subscription a little more worthwhile—if you have the right Android-based phone. Currently (at launch), the Netflix for Android app is only compatible with a few phones : the HTC Incredible (running Android 2.2), HTC Nexus One (2.2, 2.3), HTC EVO 4G (2.2), HTC G2 (2.2), and Samsung Nexus S (2.3).
The app, which has already been released for iPhone (free, 4 stars) and iPad (free, 4 stars), works best with a reliable Wi-Fi signal, with which it delivers excellent picture quality and flawless audio. As expected, the picture quality downgrades over 4G, and slightly more over 3G, but the streaming itself is well optimized. The list of available movies and shows in the Instant catalogue is limited, missing award winners and new releases in particular, although it's still extensive.
The home screen lists titles you might be interested in watching, based on their likeness to other titles you've rated highly or genres that you've indicated you like (which you can adjust or add through the Netflix web site). The Genres button lets you browse available titles by genre. To search all the content in the Instant catalogue, browsing by genre is one of the best ways to find films and television series. The Search button brings up a basic search bar, although you can only search by title—not actor, director, or anything else. Since the Netflix app for iPhone was first released, Netflix has tweaked the way search results are ordered, improving them so they are intelligently ordered.
More The search tool has one great advantage on Android phones: predictive text selections appear after you type a few letters, so you never get stumped finding the right movie even if you introduce a typo into your search terms. Finally, the Queue tab pulls up your personalized and ordered list of things you plan to watch.
At the top of the home screen, a Resume button will direct you back to the last title you started watching but have not yet finished. Anytime you pause or stop watching, the app remembers that point and saves it to your Netflix account so that if you resume watching from any device, you can pick up exactly where you left off.
When a reliable Wi-Fi signal is near, Netflix streams beautifully, with crisp pictures, clear sound, and no stuttering. I did experience one crash midway through watching an episode of The IT Crowd, but the app was able to capture the information marking the point where it crashed, letting me resume with no problem in less than 10 seconds. With Wi-Fi, the app works great, and if you have the patience to wait for the Instant catalogue to beef up, the app can only get better.
Streaming over 3G is another story. With one or two bars of service, I could barely page through the main menu options. With three or four bars, I was able to launch a television episode to watch, but every minute or so, I'd have to endure a pause for buffering. Additionally, the picture becomes more pixilated, as one might expect. Nevertheless, Netflix has done a very good job optimizing the Android app. For example, if you're in an area where phone service signal strength fluctuates, the buffering works in such a way that you can get your fill of entertainment fairly seamlessly, provided the signal flickers into the three to four bar range at least once every 30 seconds, give or take a few.
Future Netflix App Wish List
Despite what's missing from the Instant streaming catalogue, the app itself leaves little to complain about. The streaming is great. The app is simple. Every movie entry contains quick information about it, such as the year it was released, MPAA rating (G, PG, PG-13, etc.), running time, and either the average star rating from other Netflix users or your personal star rating if you've entered one.
One "nice to have" improvement that I'd love to see in a future release is a search tool that integrates with IMDB, which can find movies by title, actor, director, character name, writer, and more. Currently, the Android app finds matches by title only.
I'd also like to see new socially-enhanced options in the recommendation engine, such as the ability to connect with friends and see how they've rated movies, or get recommendations based on movies your friends liked. Netflix's recommendation system has a reputation for being excruciatingly lame. If you've ever had a Netflix account, you've probably cringed more than once at a suggested movie, regretting any star ratings you've inputted, much less those three stars you gave Big Momma's House 2. With so many other e-commerce sites leaning on social networks for recommendations and shopping advice, it only makes sense for Netflix to add a social component to its service with an opt-in policy and some additional privacy controls.
Final Word
The biggest complaint about Netflix overall, and it's a valid one, is that a lot of movies and shows most people would like to watch just aren't in the Instant bank. And it's not just new releases. Almost all the Academy Award Best Picture winners are absent from the list, too, from Ben-Hur (1960) to Gandhi (1983).
Netflix doesn't deserve the blame here (the movie studios do). If anything, Netflix has a history of being slightly ahead of the curve, offering media streaming several critical months before the masses were ready to adopt it, in effect buying enough time to fine tune the service before it became widespread. By the time movie publishers figure out how they're going to try and recoup some money in the new disc-less world, Netflix will be set up and ready to negotiate the terms, having already ironed out the basic issues and gotten North America on board.
If Netflix eventually pushes a fully disc-less agenda (which I think it will), the Android app will be an integral part of the service's value proposition. The trick will be for the developers at Netflix to test out service on all the many Android phones that exist. Netflix instant streaming is already supported by many set-top box streaming players, three game consoles, Blu-ray players from 10 manufacturers, and a host of other devices. Netflix is a leader in the market, and it's positioned to only get better.
original article.