So I know I am a day late, I decided to do a little article on earth day. Shai Agassi is famously persuasive. With just an idea, he was able to raise $300 million to launch Better Place, a venture that plans to build electric car charging spots and battery switching stations in Israel, Denmark, San Francisco, and many other places.
He was able to convince Carlos Ghosn, the CEO of Renault-Nissan to build electric sedans with a battery pack that can be swapped out at Better Place's robot-assisted stations.
People in the auto industry seemed intrigued with Better Place's business model, where the company owns the batteries and the consumer buys a monthly contract to charge their cars.
But apart from Renault Nissan, no other automakers have signed on with Better Place. And industry executives have voiced skepticism on various aspects of Better Place's ambitious plan: Can one company build an electric vehicle charging infrastructure and operate it profitably? On a technical level, can battery packs be standardized in size for automated battery changing?
Said another way, nobody doubts that Agassi is a visionary with good intentions--to reduce the world's dependence on oil to help preserve the planet. People just wonder if he can make a business of it.
Original Article
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